
By Garrett Pierson · Free download
Software Secrets 2.0
The first edition of Software Secrets helped thousands of non-technical founders launch their own software. Version 2.0 is rebuilt for today: AI tools, no-code platforms, and a faster path from idea to income than has ever existed.
You don't need to learn to code. You don't need to hire developers. You need a process — and this book is that process, end to end.
Download It FreeWhat you'll learn
From blank page to launched product
Part 1
The Idea
Where profitable software ideas actually come from, how to steal validation shortcuts from existing markets, and the filter that kills bad ideas before they cost you money.
Part 2
The Build
The no-code and AI-powered stack that replaced the developer team. How to scope a version one that ships in days, and the mistakes that turn 7-day builds into 2-year death marches.
Part 3
The Launch
Getting your first hundred users without an audience, pricing that customers say yes to, and the funnel structure behind every software product we have launched.
Part 4
The Growth
Turning a launched product into a business: retention, recurring revenue, and when (and when not) to hire help.
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